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Resume

Seasoned designer/communicator with 12+ years of experience connecting with people through design, user experience, and marketing. I enjoy learning, solving problems, and achieving results.

Education

09.2020

User Experience Certification
UCLA Extension

Acquired knowledge of information architecture principles, responsive design, and prototyping tools such as Figma, Adobe XD, and InVision. Learned how to conduct effective user research, develop personas, facilitate user testing and leverage analytics. 

07.2018

Certified Public Communicator
Texas Christian University

Developed skillsets to build strategic communication plans and policies for organizations, using public relations, advertising, and marketing theory. Created a three-year communications roadmap.

03.2010

Bachelors, Graphic Design
The Art Institute of California, SF

Learned how to solve real-world problems using images, graphics, data, and words. Developed ability to design in both print and digital media, including web design, magazines, books, flyers, brochures, logos, brand standards, and more. 

Experience

09.2022 - 04.2023

Marketing Associate

Burbank Water and Power
Burbank, CA

  • Designed unified identities for programs that include illustrations, patterns, graphics and typography for both print and digital publications.

  • Managed asset creation, content development, and creative campaign implementation across multiple communication channels.

  • Authored new content and updates in website content management system (CMS) and regularly audited and tracked content changes on the BWP website.

  • Rolled out new city-wide branding in collaboration with other city departments.

  • Developed solid omni-channel communication plans for programs, services, and capital projects that increased customer digital self-service and reduced phone calls.

  • Managed a small team of contractors to produce a quarterly printed newsletter read by 7 out of 10 Burbank residents.

  • Produced an editorial calendar and curated content for a digital newsletter with an average open rate of 50%, double the industry standard for government agencies.

  • Leverage customer data and insights to develop unique ways to outreach and create partnerships with customers.

  • Implemented a financial assistance program for Burbank residents, with over 50% (~2,000) participation from income-qualified customers.

  • Oversee outsourcing budget up to $350k annually.

02.2015 - 09.2021

Graphics Media Designer

Burbank Water and Power
Burbank, CA

  • Create print documents, including forms, applications, brochures, posters, signage, and annual reports, taking them from design to collecting them for output for printing with a vendor and online publishing.

  • Redesigned website to increase customer self-service and mobile views by over 20%.

  • Created new web pages and performed content updates in website CMS, plus regularly audited and tracked content changes on the BWP website.

  • Responsible for overseeing regular website maintenance.

  • Designed omni-channel communication plans for programs, services, and capital projects that increased digital self-service and reduced phone calls.

  • Oversee outsourcing budget up to $250k annually.

  • Successfully juggled multiple projects with varied priorities and timelines.

11.2011 - 02.2015

Freelance Graphic Designer

TreeRing

San Mateo, CA

  • Provided visual design for the company website, yearbook editor tool, and mol app.

  • Spearheaded artistic direction for consumer-facing products. 

  • Managed a small team of freelance artists to deliver high-quality yearbook templates.

  • Provided design support and customer service to TreeRing clients and assisted them with graphic and printing needs.

  • Uploaded and meta tagged thousands of graphics into company proprietary software so that graphics were able to be found and used by TreeRing customers.

05.2010 - 12.2011

Graphic Design Intern
Marketing, Creative Services

LucasArts

San Francisco, CA

  • Assisted the Marketing Creative Services team with the production of digital and printed assets for a variety of video games.

  • Designed artwork for advertisements, packaging, store displays, large format printed banners, email blasts, and award-winning promotional items. Created artwork, ads, and digital banners for Xbox and PlayStation store online platforms.

  • Developed point of sale signage for LucasArts games for retail partners.

  • Created game inserts, large format posters, signage, and promotional items for events.

  • Color corrected and digitally painted screenshots, photographs, and keyart.

  • Modified fonts for video game titles.

Skills

• Adobe Creative Suite
• Prototyping: Adobe XD, InVision, Figma.
• Website Content Management Systems
• Microsoft Office
• Project and Vendor Management
• Photography & Basic Video Editing
• Knowledge of different printing processes/techniques
• Content Development
• Social media Managment - Agorapulse, Hootsuite, Sprout Social
• Persona Creation & Journey Mapping

Awards

  • APPA - Excellence in Public Power Communications Awards: Print & Digital, 2021; Web & Social Media, 2021.

  • 3CMA - “Go Green” Communication Program Efforts: Award of Excellence, Burbank’s Billion Gallon Challenge, 2016

  • 3CMA - “Citizen Participation”: Silver, Burbank’s Billion Gallon Challenge, 2016.

  • 3CMA - “Communication or Marketing Plan,” SAVVY, Burbank’s Billion Gallon Challenge, 201

  • PromaxBDA Game Marketing Awards: “Best Swag” - Bronze, LEGO® Star Wars® III: The
    Clone Wars™ “Holiday Promotional Item,” 2016.

  • PromaxBDA Game Marketing Awards: “Best Swag” - Silver, LEGO® Star Wars® III: The
    Clone Wars™ “Pop-Up,” 2012.

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References available upon request.

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